UCM Confident Campaign

This was one of the first campaigns that I was tasked with art directing.  The campaign itself has been around for 3 years, but has evolved into this series.  I’ve changed the look and feel from its previous iteration, utilizing more white space and updating the typography, as well as a shift in style of photography.  Elements of the campaign include newspaper ads, billboards, magazine ads, posters, radio and television spots, updated webiste and online banners.

  • CLIENT: University of Central Missouri
  • TYPE: Print Design
  • ROLE: Art Direction, Design, Typography
  • STATUS: campaign series in progress

Article Tags

Related Posts