T.White Identity Package

Designing an identity package is always challenging, but rarely more so than when trying to develop a personal identity package.  I can understand why many agencies hire an outside design team to develop their identity. One would think that we would know ourselves better than anyone, but that often creates roadblocks in the conceptualization process as well as the decision making process. I seem to second guess myself more when doing personal work.

This is my newest attempt at creating a personal identity package, and one I am pleased with. I’m currently deciding on stocks and inks. These mock-ups were done on 32lb cotton stock.

  • CLIENT: self initiated
  • TYPE: Branding & Identity
  • ROLE: Concept, Design

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