Nike: Glory in 3, 2, 1…

For more information on this project, check out the Glory in… Overview.

This personal project is a multi-channel strategy to reconnect with athletes and athletes at heart. Original photography by Bryan Tebbenkamp.

This series is based on the split-second action required in many competitive sports. One action, or hesitation can be the deciding factor of victory or defeat. These can be viewed from two angles; depending on the point of view of the action. The point of view is what tells the story and sets the stage for drama.

These would obviously work as print ads, or even billboards due to the simplicity of the message and composition, but being an Interactive Art Director, my thoughts moved toward creating an interactive environment, or a captivating motion piece.

One implementation might be to have users vote on what they think is the “most dramatic moment in sports,” I would  recreate this composition as I have above. Also, we could pit legendary athletes from all over sports history that never faced one another and create these compositions. In effect, creating the “ultimate dramatic moment in sports” based on user votes (voting via twitter, facebook etc).

Another application of the split second decision making could utilize YouTube and the link capabilities of videos. Multiple sports videos can be hot-linked to tell a story.

  • CLIENT: Personal Project
  • TYPE: Web Design
  • ROLE: Concept, Digital Strategy, Art Direction, Design, Photo Manipulation
  • STATUS: In Progress

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