Equinox Sizzle Reel

I worked with RJW Collective to concept and execute our brand video. This video needed to serve as the introduction to Equinox and give and overview of the clubs’ offerings. Highlighting the unique architecture of of each location, the sense of luxury and attention to detail in everything from the textures on the walls to the light fixtures and way-finding signage were all critical in the success of this reel. Throughout the video, we included quotes from top publications which call back to the visuals that surround them.

  • CLIENT: Equinox (in-house)
  • TYPE: Motion Design
  • ROLE: Art Director
  • STATUS: Live

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