Equinox Newsletters

Equinox wanted to refresh the look of their digital newsletters to increase the online member experience. I worked with Bianca Kosoy, our Executive Creative Director and the agency RJW Collective to develop a series of newsletters that not only looked better, but dramatically increased both open and click-through rates. Powerful imagery was going to be the key to engagement. We were also developing the entire online sales project simultaneously, so we needed both to speak the same visual language. In the first issue, we featured Dr. Dre’s PowerBeats with collaboration with LeBron James. PowerBeats supplied the fantastic LeBron image.

  • CLIENT: Equinox (in-house)
  • TYPE: Web Design
  • ROLE: Art Direction
  • STATUS: Live

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