Equinox Email Redesign

Along with the newly designed member newsletters, we also needed to refresh both our member and leads email communications. I worked with RJW Collective and our Executive Creative Director, Bianca Kosoy to design a new template that better conveyed our category-of-one experience. We needed all of these new digital pieces to speak the same visual language, so chose a similar look to the Equinox Newsletters we designed. This created a consistent series of digital communications across the board. This refresh dramatically increased both open and click-through rates.

  • CLIENT: Equinox (in-house)
  • TYPE: Web Design
  • ROLE: Art Direction
  • STATUS: Live

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