Equinox, Become a Member Forms

Along with the launch of Equinox.com I designed some mockups for revised Become a Member forms (BAM). It was important that these pages shared the look of the new site to covey a consistent experience throughout the entire lead’s cycle. These forms help prospective member become active members by offering free trial memberships to our locations throughout the US.
I wanted the graphic elements to interact with the forms as if they occupied the same physical space. This makes a typical contact form much more engaging and unique. Furthermore, we can have specific imagery tailored to the way a potential member entered. Organic search result? Paid ad? Clicked on a website banner? These are two screens I designed with stock imagery for a proof of concept.

  • CLIENT: Equinox (in-house)
  • TYPE: Web Design
  • ROLE: Art Direction, Design
  • STATUS: Page Concepts

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